For her most loyal clients, who might spend $40,000 in one visit, [Ikram] Goldman archives their wardrobes in individual look books. She will also call in favors from designers for costly rush orders or special design elements. In exchange, she holds those clients to a certain standard. “She knows people know that we wear her clothes, so she’s very particular about how we look,” says Mellody Hobson, a close friend and longstanding client, who is president of Ariel Investments (and engaged to the director George Lucas). “One time I came into the store wearing a Chrome Hearts hoodie and some sweat pants, and she was like, ‘Give me those clothes right now,’ and she made me put on a pair of khakis and a T-shirt. She said she would send them back, but she gave them to her niece! I was like, ‘Ikram, you stole my clothes!’ And she was like, ‘I don’t ever want to see you in that again on the street.’
Ander Rennick | The Tracing of Forms on a Two-Dimensional Surface so as to Prohibit the Impression of their Quality or Dimensions (Detail), 2013.
