"Ask a stylist to name their favourite designers and there’s a good chance that Helmut Lang will be way up on the list. But what is it that makes this man’s clothes so consistently popular in the fickle world of the ‘imageologists’? The answer is simplicity itself; the unaffected straightforwardness of Lang’s work, his understated awareness of shape and form, his uncomplicated use of colour, and, above all, his understanding of the people around him. Ask him about his inspirations and you hear no mention of Italian peasants and heavy-chested grandmothers — instead Lang simply cites ‘everydya people.’ For once, the words ‘modern classics’ are not out of place — Helmut Lang is proving a fashion designer for our time."
The Face No. 61 Oct. 1993 | Photographer: David Bradshaw | via organization